From Necessity to Expectation
When the pandemic hit in 2020, contactless ordering was a survival tool. Five years later, it's become a baseline expectation for modern diners.
What Customers Expect Now
A 2024 survey found that 74% of diners prefer restaurants that offer some form of contactless ordering. More importantly, 52% say they're less likely to return to a restaurant that doesn't offer it.
The Benefits for Restaurants
Reduced labor costs: Customers who order themselves require less server attention, allowing staff to focus on hospitality rather than order-taking.
Higher average order values: Studies consistently show that customers who order via digital menus spend 10-20% more than those who order from paper menus or with a server.
Fewer errors: Digital orders go directly to the kitchen, eliminating miscommunication between customers, servers, and kitchen staff.
Faster table turnover: Customers can order and pay at their own pace, without waiting for a server.
Implementing Contactless Ordering
The easiest way to add contactless ordering to your restaurant is through a QR menu platform that includes ordering functionality. MenuForma's free plan includes a QR menu; paid plans add full ordering and payment processing.
Learn about MenuForma's ordering system →
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